COMMENT FAIRE POUR DECRIRE ET ANALYSER UNE IMAGE, UNE PUB, UN DESSIN ?

RENDRE COMPTE D’UN DOCUMENT ICONOGRAPHIQUE

Present the document :

- Type of document  :

It’s an ad / photograph / painting / cartoon / drawing / graph / poster/a comic strip

- Origin :

Who ? When ? Where ?

It comes from ... (ex : a magazine, a newspaper)

It dates from… / It was published in…

It was taken in …(date), at… (place)

It was painted/drawn by…

The advertiser/the cartoonist/ the painter/ is…

- General topic :

It deals with ...

- Goal / target :

inform / show / criticize / prove / denounce / illustrate / make somebody aware of something

This ad is aimed at parents………….

Structure / Description :

It is a close-up (= gros plan) / It is a long-distance shot (= vue générale)

There is a caption (= legend) / a slogan.

The scene takes place in... / The setting is....

In the foreground / in the background / in the distance /

On the left / on the right / on either side

At the bottom / at the top / in the middle

In the upper (/bottom) part

In the top (/bottom) left-hand corner

In the distance                       

In the top

In the top right-hand corner

In the background

In the middle

In the foreground

On the left-hand side

On the right-hand side

In the bottom left-hand

corner

---

The brand name = le nom de la marque

The logo

Description of people : physical appearance, looks, attitude

Description of objects : colours / shape

Analysis

The artist’s intention is to…

I suppose the photographer wanted to denounce / show / illustrate…

The cartoonist’s purpose is to attract people’s attention to…

DON’T FORGET THE HISTORICAL/ECONOMICAL/SOCIAL/POLITICAL CONTEXT

Opinion

I like it / I find it interesting / it is amazing / it is striking / I agree with/ I disagree with...BECAUSE ...